It is a method or technique of qualitative research that enables researchers to study human behaviour in direct way through an analysis of their communication such as text books, essay, official orders or other such documents?
(a) Historical Research
(b) Descriptive Research
(c) Correlation
(d) Content Analysis
✅ Correct option: (d) Content Analysis
Explanation: Content analysis studies written or recorded communication to understand human behavior.
It is a method or technique of qualitative research that enables researchers to study human behaviour in direct way through an analysis of their communication such as text books, essay, official orders or other such documents?
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