Ikea,the Swedish furniture chain,insists that all its stores carry the basic product line with little room for adaptation to local tastes.If research of the U.S.market
Showed that Americans preferred larger beds than their Swedish counterparts,which
Of the following strategies would be advisable to Ikea?

January 1, 2023 by admin

standardization. new product development. adaptation. withdraw from market. lower prices to encourage attitude change.

See Answer

adaptation.