A group of shoe manufacturing firms purchases raw materials collectively from a single supplier to obtain better deals. This is an example of obtaining competitive advantage by ________.

A group of shoe manufacturing firms purchases raw materials collectively from a single supplier to obtain better deals. This is an example of obtaining competitive advantage by ________.
A) differentiating the industry
B) locking in customers
C) establishing alliances
D) enhancing the products
E) creating a new service
Answer :

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