________ is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.

________ is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.
A) Business process reengineering
B) Customer relationship management
C) Enterprise resource planning
D) Customer lifecycle management
Answer :

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